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Digital Marketing Toolkit

Festival Staff / December 21, 2017

Tucson Festival of Books Digital Toolkit

Table of Contents

The toolkit is designed to aid sponsors, schools, exhibitors, food vendors, authors, and festival friends with promoting your organization, the Festival, and our community.

The toolkit contains the following items:

  • Facts about the Tucson Festival of Books (attendance, participating authors, venues, $1,650,000 raised for literacy organizations, etc.)
  • Content for websites, emails and social media
    1. Information for sponsors, authors, exhibitors and food vendors.
    2. Save the date information
    3. Photos/ Image library (Instagram, FB posts, etc.) – COMING SOON!
    4. Examples of tweet / Facebook post Links to Facebook, Instagram, Twitter, and general hashtags
  • Downloadable Flyers and Festival Info (for digital or print use) – See Below!
  • Print materials: Promotional materials can be ordered online (deadline 1/15/18) and will be delivered to your office. Details are available here: http://tucsonfestivalofbooks.org/?id=434

The Tools

Facts on the Festival

Here are some quick facts about the Tucson Festival of Books.

Mission

The Tucson Festival of Books is a community-wide celebration of literature. Offered free-of-charge, the Festival exists to improve literacy rates among children and adults. All proceeds following the Festival support critical local literacy programs.

History

The first Festival was in 2009. 2018 is the Festival’s 10th anniversary. Attendance has grown from 75,000 to over 100,000 including authors and visitors from all over the U.S. and overseas too.

Support of Literacy

The Tucson Festival of Books supports literacy throughout our community. Over the last nine years, the Festival has donated $1,650,000 to literacy organizations, helping to build a stronger more literate community for us all.

Authors

The festival is organized around approximately 360 author presentations. These presentations take place on the University of Arizona campus in venues ranging from small classrooms to large auditoriums. There are presentations of all types including Young Adults, Fiction, Non-Fiction, History, Cook Books, Science and many more. Hundreds of authors have graced stages at the Festival since 2009. The list is impressive and shows the breadth and depth of Festival offerings. The Festival is grateful to the many authors and publishers who are part of the Festival Family!

In 2011, the Festival Founders Award was established to recognize exceptional literary achievement. Past Founders Award Winners are:
2011 - Elmore Leonard
2012 - Larry McMurtry & Diana Ossana
2013 - R.L. Stine
2014 - Richard Russo
2015 - Mitch Albom, Dave Barry, Sam Barry, Greg Isles, Ridley Pearson, Amy Tan & Scott Turow -The Rock Bottom Remainders
2016 - J.A. Jance
2017 - T.C. Boyle

Volunteers

The Festival is run by almost 2,000 volunteers. There are only two paid employees. Here is a link to information on how to become a Book Festival volunteer.

Children’s/Young Adults Area

This is a section of the Festival dedicated to enchanting children of all ages. Children’s authors and illustrators share their work, stories are read aloud, Tucson’s famous "Stories that Soar!" artists perform, and every young visitor can leave with their own book. There is a special section for Young Adults featuring authors who specialize in this audience.

Food Courts

Each year about 30 food vendors set up shop in the food courts offering Festival goers an opportunity to sample culinary delights from Tucson’s local restaurants.

Exhibitors

There are more than 200 vendor booths with authors, booksellers, artists, non-profits and many more showcasing their latest offerings.

Science City

Ignite your senses and engage your mind with over 100 hands-on activities, exciting demonstrations, informative talks, author panels, book signings, and engaging presentations for all ages. Explore the UA’s science-rich campus by participating in open houses, tours, and events throughout the course of the weekend. Visitors will experience the connection between our daily lives and advances in science, as well as hear about the ground-breaking research being done right here at the UA.

Content for websites, emails and social media

For Sponsors

"This year (organization or company name) is happy to sponsor the fabulous Tucson Festival of Books. The Festival is an event that is great for our customers, our employees, and our community. It is a part of what makes Tucson a wonderful place to be. Come enjoy the festival on March 10th & 11th at the University of Arizona campus. More details can be found at: www.tucsonfestivalofbooks.org."

For Authors

"This year I am happy to share that I will be speaking at the fabulous Tucson Festival of Books which will take place on March 10th & 11th. I will be presenting at (time, location.) More details can be found at: www.tucsonfestivalofbooks.org."

For Schools

"The fabulous Tucson Festival of Books will be held on March 10th and 11th! The Festival has something for everyone, including students, teachers, and families. More details can be found at www.tucsonfestivalofbooks.org. Make sure your students and families know about this fun and educational event!"

For Exhibitors and Food Vendors

"This year (company name) will be at the fabulous Tucson Festival of Books. Come and visit our booth while treating yourself, friends, and families to a great outing. We will be located at (location.) More details can be found at www.tucsonfestivalofbooks.org."

General Email suitable for all users

Subject: Save the Date!

Save these dates: March 10th & 11th, 2018. These are the dates for the fabulous Tucson Festival of Books located on the mall at the University of Arizona. This family-friendly event has something for people of all ages and interests!

For readers:

  • 360 author and panel presentations on all sorts of topics and genres

For hungry people:

  • 30 food vendors in 3 food courts featuring local eateries

For cooks of all ages:

  • Culinary Tent where chefs cook favorite recipes from their cookbooks

For the curious, head to Science City:

  • Tons of programs for kids
  • Serious science updates from University of Arizona School of Science researchers

For those who want to be entertained:

  • 4 stages with all types of local performers
  • Lots of interesting characters (in and out of costume) wandering the grounds
  • Giant crossword puzzles!

More details are at: www.tucsonfestivalofbooks.org. And don’t forget to save these dates: March 10th & 111th, 2018!

Photo / Image Library (for social media posts): COMING SOON!

Example Tweet / Facebook Post:

"We are so excited to be (presenting, attending, exhibiting, performing, etc.) at the 2018 Tucson Festival of Books this year! The Festival will take place on Saturday, March 10th and Sunday, March 11th." (insert photo of your choice)

*Keep in mind that shorter Facebook posts tend to get more views and draw in more engagement!

*On Twitter, you can add #tfob, #tucsonfestivalofbooks, or tag us @TFOB

Links to Facebook, Instagram, Twitter, and general hashtags

Facebook

Instagram

Twitter

General Hashtags:#tfob, #tucsonfestivalofbooks

Printable Flyers:

Volunteering

General Info Flier

Science City Flier

Family Flier English

Family Flier Spanish

Rock Bottom Remainders Concert

These are great for bulletin boards, break rooms and other common areas.

Print materials:

These can be ordered online and will be delivered to your office (Deadline 1/15/18). Here is a link to our order form.

Named Sponsors

Arizona Daily Star
University of Arizona

Presenting Sponsors

Tucson Medical Center

Major Sponsors

Friend of the Festival
Pima County Public Library
Stocker Foundation
University of Arizona BookStores
Western National Parks Association
William & Mary Ross Foundation
University of Arizona - Facilities Management

Key Sponsors

Marshall Foundation

Show sponsors