Tucson Festival of Books

Patrick Ruffini



Ryan Monaghan

Sponsored by Mary Sue and Maurie Kern

Patrick Ruffini is a Republican pollster and one of the country’s leading experts on political targeting, technology and demography. He is a cofounder of Echelon Insights, a polling and analytics firm, and he has advanced the digital and data-driven transformation of American politics in numerous roles over nearly twenty years. Ruffini began his career working for President George W. Bush, including roles at the Republican National Committee, his re-election campaign and in his Administration. From 2005 to 2006, he was the lead digital strategist for the RNC. Ruffini’s expertise is widely sought after in the media, with pieces published in The Washington Post, FiveThirtyEight, Politico and National Review, and appearances in outlets ranging from NPR to Fox News. His new book is "Party of the People."

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Scheduled events:
The New GOP’s Evolving Base
The changing demographics and policy preferences of the conservative electorate are evident all over America, from Evangelical Christian churches to multi-racial groups once loyal to Democrats. These authors examine how the continuing shift to more right-leaning values and former President Trump and his tenacious followers will influence the Republican party for years to come.

Student Union Santa Rita (Seats 110)  View this venue on the Festival map
Sat, Mar 9, 4:00 pm - 5:00 pm
Current Issues / Politics / Social Science
Signing area: Sales & Signing Area - UA BookStore Tent (on Mall) (following presentation)  View this venue on the Festival map

Panelists: Tim Alberta, Jonathan Karl, Patrick Ruffini
Moderator: Michael Chihak
Transforming the Republican Party
The Republican Party has moved away from many of its traditional ideals and priorities as Donald Trump’s power increases. What does it mean for this and future elections? These authors will look at how the former president, his followers and those who are neglecting the guardrails are influencing the shift.

Integrated Learning Center Room 120 (Seats 300, Wheelchair accessible)  View this venue on the Festival map
Sun, Mar 10, 10:00 am - 11:00 am
Current Issues / Politics / Social Science
Signing area: Sales & Signing Area - Integrated Learning Center (following presentation)  View this venue on the Festival map

Panelists: Jonathan Karl, Patrick Ruffini
Moderator: Jack Conaty
Soothsayers’ Guide to Election 2024
As we head toward November's presidential election, we'll be consumed by what promises to be a brutal campaign. Will there be debates? Will the vitriol of the ads make us want to destroy our TVs? Will the barrage of coverage actually persuade potential voters to change their position? These Washington insiders give us their predictions, based on their in-depth reporting and research about candidates and voters.

Student Union Gallagher Theater (Seats 337)  View this venue on the Festival map
Sun, Mar 10, 2:30 pm - 3:30 pm
Current Issues / Politics / Social Science
Signing area: Sales & Signing Area - UA BookStore Tent (on Mall) (following presentation)  View this venue on the Festival map

Panelists: Franklin Foer, Tina Nguyen, Patrick Ruffini
Moderator: Thomas Miller

Book:
Party of the People
Inside the Multiracial Populist Coalition Remaking the GOP
Current Issues / Politics / Social Science
Simon and Schuster
November 2023
ISBN 9781982198626
336 pages
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