According to Inc Magazine, Josh Tickell is "America’s #1 Strategist" for Connecting with the Millennial Generation (a.k.a. “Generation Y”). He is also a film director who specializes in movies geared toward Millennials. In 1997 he captured national attention by driving a van powered by used French Fry oil across the United States. Tickell continued his Generation Y lecture tour de force for a decade, serving as a breakthrough business consultant for a number of high profile companies and earning a Master’s Degree in Film from FSU along the way.