Dr. Safiya Umoja Noble is an Associate Professor at UCLA in the Departments of Information Studies and African American Studies, and a visiting faculty member to the University of Southern California’s Annenberg School of Communication. Previously, she was an Assistant Professor in Department of Media and Cinema Studies and the Institute for Communications Research at the University of Illinois at Urbana-Champaign. In 2019, she will join the Oxford Internet Institute at the University of Oxford as a Senior Research Fellow.
She is the author of a best-selling book on racist and sexist algorithmic bias in commercial search engines, entitled "Algorithms of Oppression: How Search Engines Reinforce Racism."
Safiya is the recipient of a Hellman Fellowship and the UCLA Early Career Award. Her academic research focuses on the design of digital media platforms on the internet and their impact on society. Her work is both sociological and interdisciplinary, marking the ways that digital media impacts and intersects with issues of race, gender, culture and technology. She is regularly quoted for her expertise by national and international press on issues of algorithmic discrimination and technology bias, including The Guardian, the BBC, CNN International, USA Today, Wired, Time and The New York Times, to name a few.