University of Arizona Campus  •  March 10 - 11, 2018  •  9:30am to 5:30pm
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Save the date for 2017!

March 11-12, 2017 (9:30am - 5:30pm)

Save the date for 2018!

March 10-11, 2018 (9:30am - 5:30pm)
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Russell A. True Jr.


Russell True is a second generation owner/operator of White Stallion Ranch in Tucson, Arizona. His parents, Allen and Cynthia, moved to the ranch in 1965 and Russell grew up there along with his brother Michael (also owner/operator). Russell graduated from the University of Arizona with a Business Finance degree in 1982 and went straight to work at the family ranch where he has been involved ever since.

In 1993, he co-founded the Arizona Dude Ranchers’ Association and served as its president from 1996-1999. He also served as President of the Dude Ranchers’ Association (est. 1926), the first ever president from Arizona. His upcoming book is called "Dude Ranching in Arizona."

Russell witnessed the 20 remaining dude ranches in Tucson shrink to 2 as the total number in Arizona fell to 15. Putting together this book has been a “pilgrimage” for a dude rancher dedicated to recording the history and the unique place that dude ranching has in Arizona and the West. He is determined to help preserve dude ranching’s past and support its future as he believes more and more people will benefit from the experience that only dude ranches can offer.


Scheduled events:
How the West is Fun
Dude ranches. Rodeos. Horses. The cowboy life! Come hear about the adventures roaming across the mountains, valleys and deserts in our Great American West.

Student Union Kachina (Seats 100)  View this venue on the Festival map
Sun, Mar 12, 1:00 pm - 2:00 pm
Book / Movie Biz
Signing area: Sales & Signing Area - UA BookStore Tent (on Mall) (following presentation)  View this venue on the Festival map

Panelists: Johnny Boggs, Mike Robertson, Russell True
Moderator: Stuart Rosebrook

Book:
Dude Ranching in Arizona
History / Biography
Arcadia Publishing
October 2016
ISBN 9781467116022
Paperback, 128 pages
$21.99, INSTOCK
Buy now

Dude ranches were Arizona s first destination vacation. The earliest were built on working cattle ranches, stage stops, mining claims, and homesteads. More/less

Named Sponsors

Arizona Daily Star
University of Arizona

Presenting Sponsors

Tucson Medical Center

Major Sponsors

Friend of the Festival
Pima County Public Library
Stocker Foundation
University of Arizona BookStores
University of Arizona - Facilities Management

Key Sponsors

Brucker Trust
Marshall Foundation
Monark Premium Appliance Company
William & Mary Ross Foundation
Western National Parks Association

Show sponsors