Fred Dust
Appearing Courtesy of Frank Farias
Fred Dust is the founder of Making Conversation, LLC and works at the intersection of business, society and creativity. As a designer, author, educator, consultant, trustee, and advisor to social and business leaders, he is one of the world’s most original thinkers, applying the craft and optimism of human-centered design to the intractable challenges we face today. Dust is the author of the book "Making Conversation."
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We Need to Talk
Home offices and Zoom meetings have changed the ways we communicate at work and made clear conversation more important than ever. In this session, Fred Dust will discuss how we can better communicate with the people around us.
Science Stage (Seats 1000)
Sat, Mar 6, 1:00 pm - 2:00 pm
Business
Panelist:
Fred Dust
Moderator: Beth Viner
Book:

Making Conversation
Seven Essential Elements of Meaningful Communication
Business
HarperCollins Publishers
December 2020
ISBN 9780062933904
256 pages
$29.99, INSTORE
Buy nowA former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful.
Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions.
How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the four elements essential to successful exchanges: Commitment, Creative Listening, Clarity, and Context. Taken together, these four elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work. More/less