Michael Norton, a professor at the Harvard Business School, comes to the festival with his second book: "The Ritual Effect." In it, he suggests that mindfully changing our "habits" into "rituals" can bring even our most mundane tasks to life.
Norton studies human behavior as it relates to love and inequality, time and money, and happiness and grief. At one point his research provided the final answer on the game show Jeopardy. His Tedx talk, How to Buy Happiness, has been viewed more than 4.5 million times.
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